One of the strategic plans I created under best buy program is to promote a cashless payment system for Home Works The Homecenter, giving our premium members and walk-in customers an easy payment term. Based on POS and Terminal records, almost 81% of our customers use cash transactions. In collaboration with Citibank Group in the Philippines, we created a Billboard advertisement across a huge parking lot with a staggering number on heavy foot traffic for upper range market. To take ownership of the brand, we carefully select a perfect model employee in our company who translates the idea of a working class professional and a full-time housewife at the same time, instead of paying an endorsement from a celebrity.
(My entire portfolio is only a teaser of what I did, and not all of my works are shown here because I prefer meet-ups to make it more personal)
